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Profit Margin Calculator

Find profit, margin, markup and selling price.

What do you want to find?
₹
₹
%

0, 5, 12, 18 or 28

To see total profit

Profit per unit
₹200.00
Margin (on selling price)
20%
Markup (on cost)
25%
Total profit on 100 units
₹20,000.00
Sales ₹1,00,000.00

Margin = profit ÷ selling price × 100 = ₹200.00 ÷ ₹1,000.00 × 100 = 20%

Markup = profit ÷ cost × 100 = ₹200.00 ÷ ₹800.00 × 100 = 25%

A 20% margin is the same as a 25% markup. For example, a 25% markup gives a 20% margin.

How to use

  1. 1Choose what you want to find.
  2. 2Enter the cost price and either the selling price or your target margin/markup.
  3. 3Add a GST rate and the units sold if you like.
  4. 4Read the profit, margin, markup and price with GST.

Frequently asked questions

What is the difference between margin and markup?

Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. Buying at ₹800 and selling at ₹1,000 is a 20% margin but a 25% markup.

How do I find the selling price for a 30% margin?

Selling price = cost ÷ (1 − 0.30). For a ₹700 cost that's ₹1,000.

Should I calculate margin before or after GST?

Before GST. GST is collected for the government, so work out margins on prices without tax, then add GST on top.

Why can't margin be 100% or more?

Because margin is a share of the selling price — even if the cost were zero, all of the price would be profit, which is 100%.

Is profit percentage the same as markup?

In everyday Indian usage, 'profit percentage' usually means profit on cost, which is the markup.

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