ROI Calculator
Return on investment, profit and annualised ROI.
Total cost: machine, campaign, stock, etc.
Final value or total revenue gained
Optional; for annualised ROI
- ROI
- 45%
- Gain on investment
- Net profit
- ₹90,000
- Annualised ROI
- 20.42%
- Compound annual growth (CAGR)
- Money multiple
- 1.45×
ROI = (returned − invested) ÷ invested × 100. Annualised ROI = (returned ÷ invested)^(1 ÷ years) − 1, so you can compare investments of different lengths. For ads, ROI on profit is more useful than ROAS on revenue.
How to use
- 1Enter the total amount invested.
- 2Enter the amount returned or total gain value.
- 3Optionally enter the time period in years.
- 4See ROI %, net profit, annualised ROI and the money multiple.
Frequently asked questions
How is ROI calculated?
ROI = (amount returned − amount invested) ÷ amount invested × 100.
What is annualised ROI?
The yearly compound rate that turns the investment into the final value: (returned ÷ invested)^(1 ÷ years) − 1. It lets you compare investments of different lengths.
Is 50% ROI over 5 years good?
It equals about 8.4% a year. Compare it with a fixed deposit or index fund return for the same period.
ROI vs ROAS for ads?
ROAS is revenue ÷ ad spend. ROI uses profit, so it shows if the campaign actually made money after product costs.
Can ROI be negative?
Yes. If you got back less than you invested, ROI is negative and the tool shows the loss.
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